Episode #259

20/20 Money Episode #259 -Creating your own patient-centric, in-house vision plan with Dr. Gina Wesley

October 23, 2023

Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Gina Wesley, OD.

Gina joins me back on the show to talk about the journey she’s been on over the better part of year simultaneously launching an in-house patient membership plan called “the 2020 club” while also going out of network with her last (and largest) vision care plan. Gina talks through how she proceeds to evaluate the impact that it was going to have on her practice and the goals that she set which initially defined success. She shares how she  communicated this strategy with all of her stakeholders: her associate ODs, her team, and the patients of the practice. She’s very transparent in this conversation by sharing her “before and after” numbers as it pertains to number of patients seen and how that’s translated into the impact on both her top line revenue as well her profit margins. Lastly, we talk about the personal head trash she worked through as the transition progressed and how she dealt with it.

As a reminder, you can get all the information discussed in today’s conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our monthly “planning life on purpose” newsletter that’s filled with tips and ideas to help you plan life on purpose. You can also set up a Triage conversation to learn a little bit more about how we serve in the capacity of a personal and professional CFO: helping OD practice owners around the country reduce their tax bill, proactively manage cash flow, and make prudent investment decisions both in and out of their practice to help them live their best life on purpose. You can also check out any number of additional free resources like our eBooks, blog posts, and on-demand webinars. Lastly, if you’re interested in learning more about the upcoming launch of the 20/20 Money Membership, please check out the link in the Resources to learn more about what we have in store for you!

And with that introduction, I hope you enjoy my conversation with Dr. Gina Wesley, OD.

Resources:

20/20 Money Community Information

Fear Setting TED Talk

Fear Setting Resources

Gina’s previous scheduling interview on 20/20 Money

Episode Transcript

Enjoy our content? Subscribe for regular updates!

Related Podcasts

  • Practice Management
20/20 Money Episode #292 – Aligning staff and leadership expectations during the hiring process and building out your HR infrastructure with Amanda Bennett, founder of EyeHR

Welcome to this episode of 20/20 Money! My guest on today’s show is Amanda Bennett. Amanda joins me on the…

  • Practice Management
20/20 Money Episode #291 – Implementing equipment purchases and expanding scope of care with intentionality in your optometry practice with Dr. Ryan Gustus

Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Ryan Gustus, OD.  Ryan joins me…

  • Practice Management
20/20 Money Episode #290 – Phasing out: the four exit options for the seller of an optometry practice

Welcome to this episode of 20/20 Money!   Regardless of when it happens, there are really only four ways in which…

  • Practice Management
20/20 Money Episode #289 – Evaluating VCPs in your practice to determine which ones to cut with Dr. Adam Ramsey, OD

Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Adam Ramsey, OD.  Adam joins me…

  • Practice Management
20/20 Money Episode #288 – How to use (and NOT use) benchmarks with Nathan Hayes

Welcome to this episode of 20/20 Money! My guest on today’s show is Nathan Hayes with IDOC.  Nathan joins me…