Episode #259
20/20 Money Episode #259 -Creating your own patient-centric, in-house vision plan with Dr. Gina Wesley
October 23, 2023
Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Gina Wesley, OD.
Gina joins me back on the show to talk about the journey she’s been on over the better part of year simultaneously launching an in-house patient membership plan called “the 2020 club” while also going out of network with her last (and largest) vision care plan. Gina talks through how she proceeds to evaluate the impact that it was going to have on her practice and the goals that she set which initially defined success. She shares how she communicated this strategy with all of her stakeholders: her associate ODs, her team, and the patients of the practice. She’s very transparent in this conversation by sharing her “before and after” numbers as it pertains to number of patients seen and how that’s translated into the impact on both her top line revenue as well her profit margins. Lastly, we talk about the personal head trash she worked through as the transition progressed and how she dealt with it.
As a reminder, you can get all the information discussed in today’s conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our monthly “planning life on purpose” newsletter that’s filled with tips and ideas to help you plan life on purpose. You can also set up a Triage conversation to learn a little bit more about how we serve in the capacity of a personal and professional CFO: helping OD practice owners around the country reduce their tax bill, proactively manage cash flow, and make prudent investment decisions both in and out of their practice to help them live their best life on purpose. You can also check out any number of additional free resources like our eBooks, blog posts, and on-demand webinars. Lastly, if you’re interested in learning more about the upcoming launch of the 20/20 Money Membership, please check out the link in the Resources to learn more about what we have in store for you!
And with that introduction, I hope you enjoy my conversation with Dr. Gina Wesley, OD.
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