Rewind: Simple Numbers, Straight Talk, Big Profits with Greg Crabtree

Welcome to this episode of 20/20 Money! My guest on today’s show is Greg Crabtree, CPA.

Greg is the author of two of my favorite books about running a business and using the numbers of your business to make informed decisions (Simple Numbers, Straight Talk, Big Profits and Simple Numbers 2.0: Rules for Smart Scaling). He’s also the Partner in Charge in the Huntsville, AL office of Carr, Riggs, and Ingram and I was excited to chat with him about the concepts he talks about in his book. We talk about cash reserves in your business, the 4 forces on cash flow and the importance of starting with profitability, the lies that business owners tell themselves through their financials, why meal periods are important to him, and why the rolling 12 month financial report is so much more important than YTD.

As a reminder, you can get all the information discussed in today’s conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our newsletter and you can also set up a Triage conversation to learn a little bit more about how we help OD practice owners around the country reduce their tax bill, proactively manage cash flow, and make prudent investment decisions to help them live their best life on purpose.

And with that introduction, I hope you enjoy my conversation with Greg Crabtree.

Have a podcast-related question? Contact our team here!

Resources:

• Books & Benchmarks’ 2025 annual report
• Books & Benchmarks
• Book a Triage call with Adam
• Download the Practice Owner’s Financial Toolkit
• 20/20 Money Ultimate Financial Success Masterclass
• OD Mastermind Interest Form
• Check out Adam’s book: How to Buy an Optometry Practice

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Check out Adam’s other podcast!

The Optometry Success Podcast 

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