Our Difference

On the surface, you may see some similarities in our approach to financial planning. However, what you’ll experience is a financial planning process that takes the complexity and confusion of personal finance and distills it down to simplicity and transparency.

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Our Philosophy

Here at IPWM, we subscribe to a core set of investment principles, largely dictated by the great empirical research done in both academia and at Dimensional Fund Advisors (DFA). Our portfolios, and the funds used in those portfolios, subscribe to a set of rules and principles that guide how we see capital markets and how we believe we can help deliver a great investment experience for our clients.

Why a CFP?

Financial Advisor. Financial Planner. Financial Consultant. Wealth Advisor. Investment Advisor. Financial Professional. Registered Representative.

Advisors can choose many titles, but not all financial professionals are the same. Many “advisors” call themselves “financial planners” but only CFP® Professionals have completed rigorous educational curriculums, satisfied experience requirements, are held to a high ethical standard, and therefore able to use the title “CERTIFIED FINANCIAL PLANNER™” Practitioner. As a CFP® Professional, we are required by the CFP Board’s Rules of Conduct to put your interest ahead of our own.

To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:

  • Education – Complete an advanced college-level course of study addressing the financial planning subject areas, including insurance planning and risk management, employee benefits planning, investment planning, income tax planning, retirement planning, and estate planning.
  • Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case studies and client scenarios designed to test one’s ability to correctly diagnose financial planning issues and apply one’s knowledge of financial planning to real world circumstances.
  • Experience – Complete at least three years of full-time financial planning-related experience.
  • Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents outlining the ethical and practice standards for CFP® professionals.

CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP Board’s enforcement process, which could result in suspension or permanent revocation of their CFP® certification. For more information on the CFP® Certification, click here.


Who We Serve

  • Optometrists

    We’re married to optometry. Literally.

Meet the Founder