Episode #380

Design tips to maximize the patient experience (and thus your profitability) with Bill Gerber

February 17, 2026

You know optical design is important, but you also know it’s complicated. Where do you begin? How much should you spend? What should you focus on? On this episode, my guest on today’s show is Bill Gerber, founder and CEO of the Optical Marketing Group. Bill joins me to talk about the role practice design plays in patient experience and overall financial performance.

We discuss how thoughtful design can influence capture rates, why understanding your ideal patient avatar matters, and how to recognize when your space needs a refresh. Bill also shares common design pitfalls, how technology fits into modern practice design, and why proper planning is critical to a successful remodel.

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