Episode #297

20/20 Money Episode #297 – Thoughts and opinions on the state & future of private practice optometry from the president of a $110 million optometry organization: a conversation with John Marvin, President of Texas State Optical

July 15, 2024

Welcome to this episode of 20/20 Money! My guest on today’s show is John Marvin President of Texas State Optical. As one of the country’s oldest optometry business models, TSO has seen many different headwinds and tailwinds that have impacted optometry. As President of TSO over the past 20 years, John has seen TSO grow into one of the top 10 retail optical organizations in the country, doing over $110 million in annual sales across nearly 100 locations. Our conversation is wide reaching, including the pivots that TSO has made in the wake of the pandemic and influx of private equity funds into the profession, how the unique value proposition of TSO has evolved over the years (and why practices, regardless of brand affiliation or business model, need to continue to focus their energy and efforts on the patient), the talent shortage that their doctors have been experiencing and why it’s been happening, and a variety of other topics.  

As a reminder, you can get all the information discussed in today’s conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our monthly “planning life on purpose” newsletter that’s filled with tips and ideas to help you plan your best life, on purpose. You can also set up a Triage conversation to learn a little bit more about how we serve in the capacity of a personal and professional CFO: helping OD practice owners around the country reduce their tax bill, proactively manage cash flow, and make prudent investment decisions both in and out of their practice to ultimately help them live their best life on purpose. You can also check out any number of additional free resources like our eBooks, blog posts, and on-demand webinars. Lastly, if you’re interested in learning more about the upcoming launch of the 20/20 Money Membership, please check out the link in the Resources to learn more about what we have in store for you! 

And with that introduction, I hope you enjoy my conversation with John Marvin!

Start Planning Today

Don’t miss out on exclusive access to financial tips, strategies, and expert-led webinars. Subscribe to the “Planning Life, On Purpose” newsletter today and stay ahead of the planning curve!

Resources: 

20/20 Money Community Information 

Episode Transcript

Enjoy our content? Subscribe for regular updates!

Related Podcasts

  • Practice Management
Rewind: Lying in plain sight: identifying errors in your practice financials with Hayley Stewart

Welcome to this episode of 20/20 Money! My guest on today’s show is Hayley Stewart. Hayley is the Financial Services Manager for…

  • Practice Management
Rewind: Simple Numbers, Straight Talk, Big Profits with Greg Crabtree

Welcome to this episode of 20/20 Money! My guest on today’s show is Greg Crabtree, CPA. Greg is the author of…

  • Practice Management
Practice benchmarks update: what your practice numbers are really telling you about growth, overhead, & profitability

In this episode of 20/20 Money: The Business of Optometry, I’m joined by Nathan Hayes of Books & Benchmarks to go…

  • Practice Management
The problems success doesn’t solve

What does it really take to build and lead a successful multi-location optometry practice? In this episode of 20/20 Money,…

  • Practice Management
Before you write the check, prove the problem first

The most expensive mistake in your practice might be solving a problem you never proved existed. Dr. Jen Stewart joins…

  • Practice Management
Why your optometry marketing isn’t working with Jeremy Bono from IDOC Marketing

Your next patient may already be looking for an optometrist—and choosing someone else before you ever know they existed. On…