Episode #142

20/20 Money Episode #142 – Creating a marketing strategy for an optometric practice with Nate Ebel

July 26, 2021

Welcome to another episode of 20/20 Money! My guest on today’s show is Nate Ebel.

Nate is the founder of Ten31 Marketing, a marketing agency located in Bloomington, IN that serves optometrists nationwide. In this conversation, Nate and I talk about different strategies and tools practice owners can use to increase the effectiveness of their marketing, web presence, and patient communication platform. I also share some very specific action items for ODs to act on as a result of this conversation. Finally, Nate also shares some additional valuable resources for ODs to use that are available by clicking on the links below in the show notes or on our website.

As a reminder, you can get all the information discussed in today’s conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, you can also set up a 20-30min Triage conversation to learn a little bit more about how we help ODs around the country reduce their tax bill, manage cash flow, and make proactive money decisions or check out any number of additional free resources like our eBooks and on-demand webinars.

Start Planning Today

Don’t miss out on exclusive access to financial tips, strategies, and expert-led webinars. Subscribe to the “Planning Life, On Purpose” newsletter today and stay ahead of the planning curve!

And with that introduction, I hope you enjoy my conversation with Nate Ebel.

Mailchimp

ActiveCampaign

ConvertKit

Hubspot

Free resources for ODs: www.ten31.marketing/2020

Contact Nate: nate@ten31marketing.com

Episode Transcript

Enjoy our content? Subscribe for regular updates!

Related Podcasts

  • Practice Management
Before you write the check, prove the problem first

The most expensive mistake in your practice might be solving a problem you never proved existed. Dr. Jen Stewart joins…

  • Financial Planning
Building the perfect portfolio when you own a practice

The investments you own may be perfectly reasonable—and still be completely wrong for you. In this episode of 20/20 Money:…

When success quietly creates too much risk

You may feel diversified while quietly becoming more dependent on the exact same sources of wealth. In this episode of…

Does your optometry practice even need a front desk anymore?

What if one of the most familiar parts of your optometry practice is also one of the things most overdue…

  • Financial Planning
The 401(k) rules have changed. Has your retirement plan?

If your practice has been using the same retirement plan for years simply because “it works,” you may be leaving…

  • Practice Management
Why your optometry marketing isn’t working with Jeremy Bono from IDOC Marketing

Your next patient may already be looking for an optometrist—and choosing someone else before you ever know they existed. On…