Episode #142

20/20 Money Episode #142 – Creating a marketing strategy for an optometric practice with Nate Ebel

July 26, 2021

Welcome to another episode of 20/20 Money! My guest on today’s show is Nate Ebel.

Nate is the founder of Ten31 Marketing, a marketing agency located in Bloomington, IN that serves optometrists nationwide. In this conversation, Nate and I talk about different strategies and tools practice owners can use to increase the effectiveness of their marketing, web presence, and patient communication platform. I also share some very specific action items for ODs to act on as a result of this conversation. Finally, Nate also shares some additional valuable resources for ODs to use that are available by clicking on the links below in the show notes or on our website.

As a reminder, you can get all the information discussed in today’s conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, you can also set up a 20-30min Triage conversation to learn a little bit more about how we help ODs around the country reduce their tax bill, manage cash flow, and make proactive money decisions or check out any number of additional free resources like our eBooks and on-demand webinars.

Start Planning Today

Don’t miss out on exclusive access to financial tips, strategies, and expert-led webinars. Subscribe to the “Planning Life, On Purpose” newsletter today and stay ahead of the planning curve!

And with that introduction, I hope you enjoy my conversation with Nate Ebel.

Mailchimp

ActiveCampaign

ConvertKit

Hubspot

Free resources for ODs: www.ten31.marketing/2020

Contact Nate: nate@ten31marketing.com

Episode Transcript

Enjoy our content? Subscribe for regular updates!

Related Podcasts

  • Practice Management
The Blueprint for Growing a Multi-Million-Dollar Optometry Practice with Dr. Kurt Steele

Most optometrists think growth comes from better marketing or more patients—but the real advantage often starts somewhere much less obvious:…

Sponsoring a health insurance plan in your practice may not be as expensive as you think

Health insurance is one of the most confusing and frustrating decisions practice owners face. In this episode I sit down…

  • Financial Planning
Tax Strategies to Embrace and Avoid & A Case Study on Where to Look for Errors on Your Tax Return: My Guest Appearance on Eye Own A Business Podcast

Many optometrists are either leaving money on the table with their tax strategy—or unknowingly pushing the boundaries of tax law.…

  • Practice Management
How VOSH International is changing global eye care—and how you can be part of it w/ Dr. Vicki Weiss, President of VOSH International

In this episode I sit down with Dr. Vicki Weiss, president of VOSH International, to talk about how optometrists can…

  • Practice Management
Chemistry in the practice: why alignment beats authority with Dr. Todd Cohan, Polly Stearns, & Sadie Blair

Recording live from IDOC Connection in Orlando, I sit down with Dr. Todd Cohan, Sadie Blair, and Polly Stearns from…

Why you can’t ignore AI as a practice owner (and a beginner’s path to using it) with Eugene Shatsman

Eugene joins me to talk about how artificial intelligence is showing up in optometry and why there’s a growing gap…