Episode #8

The Dose Episode 8 – Michael Pote, CEO at The Growth Cooperative

December 17, 2018

Welcome to this Episode of The Dose podcast. My guest on today’s show is Michael Pote. Michael and I met a little over 4 years ago through a national optometry association and have followed each other’s businesses ever since. Michael’s exposure in optometry has been primarily as a marketer, but today he is the leader of the Growth Cooperative, a unique organization that helps optometrists around the country with many issues that practitioners face today, such as the role of insurance in the industry, the OD/MD split and what it means to the patient experience, and how to help optometrists scale and build a practice that they otherwise might have thought to be impossible. In this episode we discuss:

  • The evolution of managed care in optometry and how it has changed the way optometrists not only practice clinically but how they structure their business.
  • Why focusing on making money in your practice is not necessarily the best way to make money in your practice, and why you should think about the “currency of care” to measure your success.
  • The benefits the Growth Cooperative are bringing to optometrists and what optometrists can do to “stand up” to the change and pressure that eye-care providers are feeling from legislators in each of their states.

The Growth Co-op

Episode Transcript

Enjoy our content? Subscribe for regular updates!

Related Podcasts

  • Practice Management
20/20 Money Episode #292 – Aligning staff and leadership expectations during the hiring process and building out your HR infrastructure with Amanda Bennett, founder of EyeHR

Welcome to this episode of 20/20 Money! My guest on today’s show is Amanda Bennett. Amanda joins me on the…

  • Practice Management
20/20 Money Episode #291 – Implementing equipment purchases and expanding scope of care with intentionality in your optometry practice with Dr. Ryan Gustus

Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Ryan Gustus, OD.  Ryan joins me…

  • Practice Management
20/20 Money Episode #290 – Phasing out: the four exit options for the seller of an optometry practice

Welcome to this episode of 20/20 Money!   Regardless of when it happens, there are really only four ways in which…

  • Practice Management
20/20 Money Episode #289 – Evaluating VCPs in your practice to determine which ones to cut with Dr. Adam Ramsey, OD

Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Adam Ramsey, OD.  Adam joins me…