Episode #368

The benefits of shifting your mindset from practice owner to CEO (and the 3 numbers to measure daily) with Dr. Brianna Rhue, OD

November 24, 2025

So much of business ownership is about your mindset. So what happens when you take the cognizant approach to shift your mindset from a practice owner to a CEO? What are the necessary strategies you must incorporate into your life if you want accomplish more but yet do it in the same (or less time)? And how does this work when you try and build a tech company on top of it all? Dr. Brianna Rhue, OD—co-founder of DrContactLens.com and owner of West Broward Eyecare Associates in Tamarac, FL—joins us back on the show to give us a peek behind what has worked for her as she has grown not only her private practice but also scaled her tech platform DrContactLens.com.

Resources:

Dr. Contact Lens website

Start Planning Today

Don’t miss out on exclusive access to financial tips, strategies, and expert-led webinars. Subscribe to the “Planning Life, On Purpose” newsletter today and stay ahead of the planning curve!

West Broward Eyecare Associates

20/20 Money Ultimate Financial Success Masterclass

OD Mastermind Interest Form

—————————————————————————————
Please rate and subscribe to 20/20 Money on these platforms

Apple Podcasts

Spotify
—————————————————————————————

For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!

Episode Transcript

No transcript available yet.

Enjoy our content? Subscribe for regular updates!

Related Podcasts

  • Buy or Sell a Practice, Practice Management
The benefits of shifting your mindset from practice owner to CEO (and the 3 numbers to measure daily) with Dr. Brianna Rhue, OD

So much of business ownership is about your mindset. So what happens when you take the cognizant approach to shift…

  • Buy or Sell a Practice
20/20 Money Episode #362: Finding the right buyer: a PE sale built on trust, not just numbers, with Dr. Adam Bryan

Dr. Adam Bryan shares his journey of transitioning his optometry practice through a private equity sale. He discusses the evolving…

  • Buy or Sell a Practice
20/20 Money Episode #360: The legal side of selling to PE: setting expectations the right way with Dr. David Cohen

Let’s discuss the legal intricacies of exiting a practice, particularly in the context of private equity transactions. On this episode,…

  • Buy or Sell a Practice
20/20 Money Episode #359: Selling with integrity: Dr. John Abbondanza’s journey of ownership up to and through a sale to private equity

Selling to PE can be conflicting for some owners. On this episode, Dr. John Abbondanza discusses the decision-making process, the…

  • Buy or Sell a Practice
20/20 Money Episode #357 – Is an 8x multiple on a $1M EBIDTA a good deal? A transition convo with Nathan Hayes

Welcome to this episode of 20/20 Money! My guest on today’s show is Nathan Hayes. In this episode, we discuss…

  • Buy or Sell a Practice, Practice Management
20/20 Money Episode #356 – How OD practice owners should think about long term care insurance with Bryan Langdon, CLU

Long term care (LTC) is a complicated, misunderstood, and emotional topic for any family to discuss. Even if you’re a…