Episode #93

20/20 Money Episode 93 – How to Use Your Website to Drive New Patients to Your Practice

August 17, 2020

Having a website that stands out, drives new patient growth, and creates a great patient experience is a tall order for any optometrist that owns their own practice. Knowing where to begin or what areas of your website and digital marketing strategy to focus your time and dollars is another challenge. Thankfully, there’s someone out there that can see the challenge from multiple different perspectives. Dr. Rich Zimbalist, OD, founder and owner of Ignite Medical, is not only a practicing optometrist but also an experienced digital marketing professional who has served many ODs in helping them create an online brand and marketing strategy that not only drives new patient growth but also creates a modern, pleasant patient experience from the moment they land on your practice’s home page. Join us in this far-reaching conversation where we talk all things digital marketing for optometrists.

Resources

SEO Press

Start Planning Today

Don’t miss out on exclusive access to financial tips, strategies, and expert-led webinars. Subscribe to the “Planning Life, On Purpose” newsletter today and stay ahead of the planning curve!

Plan With Purpose – Subscribe Now!

Yost SEO

RankMath

Neal Patel Ubersuggest

Serp STAT

SemRush

Episode Transcript

Enjoy our content? Subscribe for regular updates!

Related Podcasts

  • Practice Management
20/20 Money Episode #298 – Lessons learned when natural disasters shut down your practice with Pete Kehoe, OD

Welcome to this episode of 20/20 Money! My guest on today’s show is Pete Kehoe, OD.  Pete joins me back…

Read Now
  • Practice Management
20/20 Money Episode #297 – Thoughts and opinions on the state & future of private practice optometry from the president of a $110 million optometry organization: a conversation with John Marvin, President of Texas State Optical

Welcome to this episode of 20/20 Money! My guest on today’s show is John Marvin President of Texas State Optical.…

Read Now
  • Practice Management
20/20 Money Episode #296 – Biggest regrets we hear from 50yo ODs with Tim Merrigan from Acquios Advisors

Welcome to this episode of 20/20 Money! My guest on today’s show is Tim Merrigan with Acquios Advisors. In the…

Read Now
  • Practice Management
20/20 Money Episode #295 – A commercial real estate update and the importance of the real estate when selling a practice with Mike Jorgenson of Carr Healthcare Realty

Welcome to this episode of 20/20 Money! My guest on today’s show is Mike Jorgenson with Carr Healthcare Realty. Mike…

Read Now
  • Practice Management
20/20 Money Episode #294 – An optometry marketing conversation with Eugene Shatsman: the importance of the Google “snack pack” for your practice, why online scheduling is table stakes, why linking to your Google Biz Profile is a mistake, AI’s influence on the future of Google search, and more!

Welcome to this episode of 20/20 Money! My guest on today’s show is Eugene Shatsman, Managing Partner of National Strategic…

Read Now
  • Practice Management
20/20 Money Episode #293 – Easy and conspicuous ways to avoid tax mistakes and penalties, how proactive conversations can smooth out your annual tax payment plan, and the intersection of tax and estate planning with Amber Morgan, CPA

Welcome to this episode of 20/20 Money! My guest on today’s show is Amber Morgan, CPA with Mohr CPAs. In…

Read Now