Episode #93

20/20 Money Episode 93 – How to Use Your Website to Drive New Patients to Your Practice

August 17, 2020

Having a website that stands out, drives new patient growth, and creates a great patient experience is a tall order for any optometrist that owns their own practice. Knowing where to begin or what areas of your website and digital marketing strategy to focus your time and dollars is another challenge. Thankfully, there’s someone out there that can see the challenge from multiple different perspectives. Dr. Rich Zimbalist, OD, founder and owner of Ignite Medical, is not only a practicing optometrist but also an experienced digital marketing professional who has served many ODs in helping them create an online brand and marketing strategy that not only drives new patient growth but also creates a modern, pleasant patient experience from the moment they land on your practice’s home page. Join us in this far-reaching conversation where we talk all things digital marketing for optometrists.

Resources

SEO Press

Yost SEO

RankMath

Neal Patel Ubersuggest

Serp STAT

SemRush

Episode Transcript

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