20/20 Money Episode # 73 – Telehealth, Fear Setting, and Pivoting: How ODs Can Reframe and Refocus Through COVID-19 with Dr. Justin Manning, MPH, OD, FAAO

Hey there 20/20 Community. Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Justin Manning. I know ODs around the country are going through a lot right now as we all grapple with the disruption caused by COVID-19. I wanted to have Justin back on the show because I thought he’d bring a unique perspective to the show, as he’s the only OD I know that also has their MPH (Masters Degree in Public Health).

During our conversation we talk about various examples and ways in which we’ve both witnessed ODs making the best out of a bad set of circumstances. We talk about what he’s experienced in his role as an Executive Vice President with Healthy Eyes Advantage and the conversations he’s had with ODs around the country, how this disruption is forcing innovation in practices, including the implementation of telemedicine services, and how ODs can take an important role in the healthcare network by educating as many people as possible about all the different medical-based ways in which ODs can serve patients, thus diverting a would-be ER or PCP visit with a call to an OD. We wrap up the conversation talking about the importance of fear setting when dealing with moments of change and discomfort in life and ways in which ODs can work ON their professional self and/or practice during this setback.

As a reminder, you can get all the information discussed in today’s conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, you can also subscribe to our newsletter, set up a 20-30min Discovery conversation to learn a little bit more about what it means to work with our firm, or check out any number of additional free resources like our eBooks and on-demand webinars. And with that introduction, I hope you enjoy my conversation with Dr. Justin Manning.

Fear setting with Tim Ferriss

Seing Your Practice Through Your Patient’s Eyes – RoB Article

Health Eyes Advantage

Justin’s LinkedIn profile

Eyecarelive

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