20/20 Money Episode #256 – Successful implementation of VT in your practice with Dr. Heidi Bell

Welcome to this episode of 20/20 Money! My guest on today’s show is Dr. Heidi Bell, OD, FCOVD. Heidi is a partner in Elite Eyecare, which houses Elite Vision Therapy within the practice and joins me on the show to talk about the success and passion she has for vision therapy and how following that passion has led to incredible success in the practice and fulfillment for her—personally and professionally.

This was a very enjoyable conversation and we start off by talking about her journey in practice ownership and how a focus on vision therapy took hold in the practice and what it’s meant to her, her team, and her patients. She shares both the strategy and tactics that worked well and what didn’t work when building out VT inside of the practice. She also talks about her pricing model and what the economics of VT have meant to the overall financial success of the practice. She also shares a number of resources that have helped her through the various stages of VT success in her practice as well as what steps you should consider taking if you’re considering implementing vision therapy inside of your practice. And one final note, Heidi did confirm the percentage revenue from VT to be around 20% with the caveat that it can be difficult to nail down that number as there’s a trickle effect from VT patients and “cross-pollination” of revenue, so the 20% is likely low. This last point will make a lot more sense towards the end of this conversation.

As a reminder, you can get all the information discussed in today’s conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our monthly “planning life on purpose” newsletter that’s filled with tips and ideas to help you plan life on purpose. You can also set up a Triage conversation to learn a little bit more about how we serve in the capacity of a personal and professional CFO: helping OD practice owners around the country reduce their tax bill, proactively manage cash flow, and make prudent investment decisions both in and out of their practice to help them live their best life on purpose. You can also check out any number of additional free resources like our eBooks, blog posts, and on-demand webinars. Lastly, if you’re interested in learning more about the upcoming launch of the 20/20 Money Membership, please check out the link in the Resources to learn more about what we have in store for you!

And with that introduction, I hope you enjoy my conversation with Dr Heidi Bell.

Resources:

20/20 Money Community Information

PAVE (Dr Santiz) course out of San Diego. Teaches functional vision and how to implement.

Dome Eye Stretches example.

Tony Bristol (consultant in FL).

DIGI Vision (online courses…old COVD courses that are recorded).

COVD, OEP foundation (oepf.org), look at Functional vision into SECO and others