20/20 Money Episode #192 – Evaluating the role of vision plans in your practice with Steve Alexander from Anagram

Welcome to this episode of 20/20 Money! My guest on today’s show is Steve Alexander from Anagram.

Steve joins me on the show today to talk about a topic that is getting an increasing amount of attention in the private practice landscape: the role that VCPs play in a private practice and how the landscape is shifting in the way that practice owners evaluate the partners they have in their practice, and how that impacts their top and bottom lines. We touch on a variety of topics that cover everything from how to prepare your practice for this type of pivot to how you can use this change to proactively market to the public, how to think about your patient acquisition cost, the pricing of your materials, and some scripting and “reframing” you can do in the communication with your patients.

As a reminder, you can get all the information discussed in today’s conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our newsletter and you can also set up a 20-30min Triage conversation to learn a little bit more about how we help ODs around the country reduce their tax bill, proactively manage cash flow, and make prudent investment decisions or check out any number of additional free resources like our eBooks, blog posts, and on-demand webinars.

And with that introduction, I hope you enjoy my conversation with Steve Alexander.

Resources:

Email Steve

Anagram’s website

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